Manager, Social Media Strategy

Manager, Social Media Strategy at Green Thumb Industries in Chicago, IL, leading social media strategy and team across a diverse portfolio of cannabis brands. **What you'll do** - Lead, coach, and develop a high-performing team including Social Media Managers, Influencer & Affiliate Manager, and Community Manager - Develop and execute long-term vision, strategy, and roadmap for the social media function across GTI's brand portfolio - Establish channel strategies, audience growth plans, engagement strategies, and storytelling approaches; oversee social performance and reporting - Drive cross-functional alignment with Brand, Creative, Compliance, Events & Experiences, and Marketing Leadership teams **What they're looking for** - Strategic, creative, and commercially minded leader with deep platform expertise and proven ability to build innovative social strategies - Experience leading high-performing teams and fostering accountability, creativity, and continuous learning - Knowledge of cannabis and hemp regulatory landscape; ability to translate consumer and cultural insights into actionable recommendations - Demonstrated success driving engagement, brand affinity, and business results through social media **Details** - Location: Chicago, IL - Salary: Not specified

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About Green Thumb Industries

Green Thumb Industries has 250 open roles on MariJobs. Website: gtigrows.com. Green Thumb Industries on CannabisOS: company profile, products and locations.

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